Dafne Canales, MBA

Building Trust, Authority & Engagement for Elite Health & Wellness Brands Through Personalization & Automation

Dafne Canales is a strategist specializing in persuasion psychology, behavioral marketing, and automation-driven client experience design. She is the creator of the FOCUS™ Framework, a proprietary methodology that helps luxury health and wellness brands attract, engage, and retain high-value clients through education-based marketing, trust-driven storytelling, and high-touch experiences—all made scalable through automation.

Her expertise spans Human Longevity, Inc., Proactive Longevity, Platinum Clubs of America, and elite private wellness brands, where she has integrated personalization with automation to develop curated longevity memberships, strategic corporate partnerships, and premium onboarding experiences that increase retention, referrals, and brand authority.

A consultant, speaker, and educator, Dafne teaches value-based storytelling and persuasion psychology workshops for doctors, strategic partners, and marketing teams. She also hosts and interviews industry leaders in health, longevity, and performance, shaping the conversation on trust-based marketing for high-end health and wellness brands.

By blending behavioral science, luxury branding, and automated engagement strategies, she creates high-impact marketing campaigns that scale personalized client experiences while driving measurable growth. Through Trustini, she helps health, longevity, and performance brands elevate authority, streamline engagement, and optimize client acquisition through automation.

Key Accomplishments

• Creator of the FOCUS™ Framework

  • Developed a comprehensive client acquisition and retention strategy based on behavioral psychology and decision architecture.

  • Designed to help luxury health and wellness brands attract, engage, and convert high-value clients with high-touch yet automated experiences.

  • Implemented across leading clinics and private wellness brands, reducing churn, increasing referrals, and optimizing the client journey.

• Redefining Client Experience at Human Longevity, Inc.

  • Designed a high-touch, automated client journey for high-net-worth individuals, increasing retention, referrals, and lifetime value.

  • Developed the marketing campaigns for exclusive longevity memberships, corporate partnerships, and premium onboarding experiences, integrating personalization through automation.

• Shaping Private Club Wellness & Performance Standards

  • Led strategic health, fitness, and longevity initiatives at Club Leaders Forum & Platinum Clubs of America.

  • Created Performance + Longevity Insights, an exclusive education and research platform for top private clubs, leveraging automation to deliver high-value content and engagement.

• Luxury Health & Wellness Market Leadership

  • Guided elite clinics, performance technology innovators, and private wellness spaces in developing trust-based, authority-driven engagement strategies inspired by luxury brands like Rolex and Louis Vuitton.

  • Applied automation to personalize outreach and retention strategies, ensuring every client interaction feels bespoke while being highly scalable.

• Creator of the 7-Second Trust Formula™

  • Developed a behavioral marketing strategy that builds instant trust online, increasing sign-ups, conversions, and long-term engagement.

• Recognized SaaS Innovator

  • Led Spartan Spark and her team of developers to be ranked in the Top 100 Fastest-Growing SaaS Companies in Canada (Latka List), based on Annual Recurring Revenue (ARR), churn rate, and Average Revenue Per User (ARPU).

• Industry Thought Leadership & Media

  • Hosted and produced podcasts, videocasts, and thought leadership content for Human Longevity, Platinum Clubs of America & The World, Proactive Longevity, and Entrepreneurs’ Organization San Francisco.

  • Leveraged automated content distribution and engagement tools to amplify reach and audience interaction.

• Strategic Partnerships & Corporate Wellness Leadership

  • Developed education-based marketing and elite client experience strategies for state-of-the-art longevity clinics, wellness spaces, and luxury private clubs.

  • Used automation to enhance onboarding, lead nurturing, and long-term engagement, creating seamless and personalized brand experiences.

• Government-Approved Consultant & R&D Leader

  • Recognized as a service provider for Alberta Innovates & The National Research Council of Canada.

  • Led a team with technical expertise to evaluate and recommend software solutions that improve efficiencies, automation, and scalability.

  • Developed go-to-market strategies for high-growth ventures, integrating automation-driven marketing to scale industry impact.

Areas of Expertise

• Client Experience & Behavioral Marketing

• Automation-Driven Personalization & Engagement

• Persuasion Psychology & Decision Architecture

• Brand Strategy & Positioning

• Education-Based Marketing & Storytelling

• Digital Strategy & Growth

• Luxury & High-Net-Worth Client Acquisition