We’re sharing failed experiments & lessons learned. If you have a business that needs an increase in registrations, you can inspire yourself through the lessons learned from the martial arts for kids marketing campaign.

Our campaign didn’t result in very many sales. At first, we focused on selling a library filled with videos. And then we realized that our budget was too small. In hindsight, I think that the customer experience needed more thought put into it. I’m sharing some notes on the lessons learned from this failed experiment.