Look at your goals and figure out the space between where you are now and where you want to be. And then ask yourself questions so that you can figure out how to get there. Then work backward to fill in the numbers. In this video, I walk you through an example.

I want to show you how to break down Market Analysis easily and answer some simple questions. In the video, I go over each of the questions and explain them in a little more detail. This is part of a bigger course I taught on The Business Model Canvas.

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. NOW I'm on a mission to make numbers and data easy to understand.