Client Attraction Formula

Look at your goals, then figure out the space between where you are now and where you want to be. And then ask yourself questions so that you can figure out how to get there.

Then work backward to see how much effort you need to put into your digital marketing using hard numbers.

Use that data to figure out how many people you need to attract to the sales page on your website to meet your goals.

In this video, I show an example of what those calculations might look like.

Client Attraction Questions to Ask Yourself

Let's take a business coach. And her goal is to have $6,000 a month. Currently, she only has one client that pays $350 a month. The difference between those two numbers is $5,650. So that's the goal that she’s working towards.

“How many new clients do you need to meet your monthly revenue? First, ask yourself, how much is your highest product worth? ” In this case, the value of her highest product is worth $1000. So, she needs six clients a month to reach her goal. And what does she need to do to reach that goal? She needs to talk to a certain number of people to get to that goal.

“How many clients do you need to meet your revenue?” So, for our example, she needs six clients.

“How many strategy sessions do you need to get those clients?” We need to work with numbers, and we work backward from the top. If you’re not sure how many strategies sessions you need, use three strategy sessions as your working number.

“The number of potential clients.” Coming out of her strategy sessions, one out of every three potential clients will become a paying client. The conversion rate is the number of potential clients who say yes. So if one in three people say yes, that means her conversion rate is 33%. That means she needs 18 people (3 x 6 new clients) to attend her strategy sessions.

“How many people do you need to ask for them to attend as a potential client?” Again, use the conversion rate of 33% (one out of three). She needs to talk to 54 people. So then, one out of three people will go to her strategy sessions. From the strategy sessions, one out of three people will become that high-end client. Maybe the 54 people are alike, for example, she talks to 54 people at a networking event. So she pulls from that event 18 people into her strategy sessions. And then from the strategy sessions, one in three will say, “Yes, I want to buy your high-end package.” So she reaches her goal of six new clients.

“How many days will it take to reach your goal?” Our business coach can take 60 days or even 90 days to reach her goal of six people. The formula changes depending on how many days she takes and how many clients she needs to ask to a strategy session. So in this case, if she wants to reach her goal in 60 days (ask 54 people to attend a strategy session), the coach needs to talk to one person every day.

If she wants to achieve her goal in 30 days, she needs to talk to two people every day. So that’s how the formula works.

Achieving your goals using digital marketing

What you need to figure out is how many people to attract to the sales page on your website to meet your goals.

If you’ve got a goal of $6,000 a month,

• You need to sell six units or six sessions to get to that goal.

Here's where all the metrics come in.

• If your sales page gets an 8% conversion, then you need 75 people to your sales page.

• If your blog gets a 25% conversion, you need 300 people on your blog each month.

• If your keywords, your total online searches, get a 10% conversion that means you need 3000 people searching to get to your blog, and then to get to your sales page, and then to get to your strategy session.
  

Track your business by tracking these data.

Numbers are so important because you don't know what you're doing right or wrong if you don’t track your numbers.