The Simple Metrics Your Marketing Agency Should Show You

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class.

I have to admit, I’ve been guilty of over geekifying (a few things or maybe many!!) things in the past. And NOW I'm on a mission to make numbers and data easy to understand. I need to make numbers fun in this world!

At minimum you should benchmark the following:

• New Visitors: How are your lead gen efforts doing?

• Returning Visitors: Are you interesting enough for people to come back to your website, over and over again?

• Time on Page: Do people spend more than 2 minutes on your website? Do they like what they see?

• Bounce Rate: How fast do people leave your page? Is your content relevant? Do you attract the right audience?

• Click-Through-Rate: Do your ads reach the right audience?

• What are your best-performing ads?

• Do you spend the right amount for ads or leave leads on the table?

• What do you know about your target audience?

• How do your metrics compare month-to-month, year-over-year?

Keep in mind that this is the minimum you or your marketing agency should track.