CRITICAL NUMBERS
Knowing which numbers to track can mean the difference between a win or a fail.
Look at your goals and figure out the space between where you are now and where you want to be. And then ask yourself questions so that you can figure out how to get there. Then work backward to fill in the numbers. In this video, I walk you through an example.
I want to show you how to break down Market Analysis easily and answer some simple questions. In the video, I go over each of the questions and explain them in a little more detail. This is part of a bigger course I taught on The Business Model Canvas.
I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. NOW I'm on a mission to make numbers and data easy to understand.
"Dafne is a fountain of knowledge! Sadly our time together was all too brief, but even in that time I learned SO much and it made so much sense, I hope I can do it justice. This woman knows her stuff inside out and backward."
— WENDY FOX-JENSEN, Transportation & Infrastructure
From what I saw at the seminar, Dafne is the most knowledgeable online marketing expert in Calgary. She is a great presenter and she communicates very well with the audience. Also, the content was great and to the point.
—SERGEY RAITER, Orthosports
Extremely helpful for your marketing seminar! Very informative. Had thoughtful points that I will change in my business model.
—DAVID LEE, David Lee Consulting LLC
I am a past client and had a problem with my business email, I wasn't receiving any mail. I spent 3 full days going back and forth to gsuite and Godaddy! They were speaking a different language.
Therefore I decided to contact Dafne & her team and asked if they would help me with this issue and within a couple of hours it was fixed.
—ALLISON WILLIAMS - CONSULTANT, Yellow Door Coaching
Dafne is amazingly knowledgeable and so patient. She has helped our business immensely to date and I look forward to continuing to grow our business relationship! Thank you, Dafne!
—MANDY MCBRIDE - CANWORLD FINANCE, Can-World Finance
I recently engaged Dafne to come up with an actionable strategy for my startup - and they delivered! Dafne absolutely knows her stuff and prepared a personalized guide to get me on track. I'd highly recommend Dafne!
—EVAN ROSS-TECH STARTUP, Firmware Modules Inc.
I’m a freelance photographer and periodically enjoy working with Dafne on collaborative projects. Their end product is second to none and definitely one of the best marketing companies around. I highly recommend them if you're looking to increase your online presence and bring your company additional revenue.
—PAULINE PAQUET-FREELANCER, Upper Brand Marketing