Dear Diary,
I share useful marketing ideas, fresh thoughts, and some full-on marketing experiments.
I love reading useful & valuable info. Maybe you do, too?
MY DIARY. MY DIARY. MY DIARY. MY DIARY.
How to Crowdsource a Logo
Client Attraction Formula
Look at your goals and figure out the space between where you are now and where you want to be. And then ask yourself questions so that you can figure out how to get there. Then work backward to fill in the numbers. In this video, I walk you through an example.
Will customers buy my product? market analysis questions
I want to show you how to break down Market Analysis easily and answer some simple questions. In the video, I go over each of the questions and explain them in a little more detail. This is part of a bigger course I taught on The Business Model Canvas.
The Simple Metrics Your Marketing Agency Should Show You
I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. NOW I'm on a mission to make numbers and data easy to understand.
5 LESSONS FROM A Martial Arts Kids MARKETING CAMPAIGN
We’re sharing failed experiments & lessons learned. If you have a business that needs an increase in registrations, you can inspire yourself through the lessons learned from the martial arts for kids marketing campaign.
The Ads Were great, the concept was totally wrong
Our campaign didn’t result in very many sales. At first, we focused on selling a library filled with videos. And then we realized that our budget was too small. In hindsight, I think that the customer experience needed more thought put into it. I’m sharing some notes on the lessons learned from this failed experiment.
IMPORTING EMAIL FROM GODADDY TO GMAIL
Moving email from GoDaddy to Google’s GSuite was an extremely painful process. I had to figure out how to import his 10,000 archived emails. I finally found a solution after 15 days of trying different things.
HOW ARE YOU GETTING YOUR AUDIENCE TO SIGN UP TO YOUR OFFERS?
Did you know that for every $1 you invest in email marketing your return will be $38? That's amazing when compared to social media, which is usually $1 to $1.25. It's because you can be so targeted with your information and get it into someone's inbox; in the digital world, emails are currency!
5 TIPS FOR PICKING A memorable DOMAIN NAME when all the dot coms are gone
Names are so hard to pick. Whether it’s your baby’s name, dog’s name or business name, it always feels so stressful. And then to add to that stress, when it comes to a domain name, you’re limited because most of the dot-coms are taken up. Here are some tips to help you get through your naming challenge a little easier.
Data Secrets to Creating Content That Sells
The content process we have today has taken us almost 20 years to figure out. The last two years have been hard (but very gratifying) work. Today, I'm sharing a few of the data secrets behind content strategies.